Ego Is The Enemy Pdf Book - Ryan Holiday
Ego Is The Enemy Book Pdf Intro :
This is not a book about me. But since this is a book about ego, I’m going to
address a question that I’d be a hypocrite not to have thought about.
Who the hell am I to write it?
My story is not particularly important for the lessons that follow, but I want to
tell it briefly here at the beginning in order to provide some context. For I have
experienced ego at each of its stages in my short life: Aspiration. Success.
Failure. And back again and back again.
When I was nineteen years old, sensing some astounding and life-changing
opportunities,
I dropped out of college. Mentors vied for my attention, groomed
me as their protégé. Seen as going places, I was the kid. Success came quickly.
After I became the youngest executive at a Beverly Hills talent management
agency, I helped sign and work with a number of huge rock bands. I advised on
books that went on to sell millions of copies and invent their own literary genres.
Around the time I turned twenty-one, I came on as a strategist for American
Apparel, then one of the hottest fashion brands in the world. Soon, I was the
director of marketing.
By twenty-five, I had published my first book—which was an immediate and
controversial best seller—with my face prominently on the cover. A studio
optioned the rights to create a television show about my life.
In the next few
years, I accumulated many of the trappings of success—influence, a platform,
press, resources, money, even a little notoriety. Later, I built a successful
company on the back of those assets, where I worked with well-known, wellpaying clients and did the kind of work that got me invited to speak at
conferences and fancy events.
With success comes the temptation to tell oneself a story, to round off the
edges, to cut out your lucky breaks and add a certain mythology to it all. You
know, that arcing narrative of Herculean struggle for greatness against all odds:
sleeping on the floor, being disowned by my parents, suffering for my ambition...............................
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